Sector guide — E-commerce

Sell online in new countries, structured from the first shipment to the first sale.

TikTok Shop, Amazon, local marketplaces: the revenue potential is real, but each market has its own structure, VAT, and logistics. We frame all three before launch.

Why now

What international e-commerce offers in practice

The marketplaces already exist

TikTok Shop, Amazon, Cdiscount, Noon — the sales infrastructure already exists in every market, ready to receive your products.

Logistics can be outsourced

A mature 3PL network lets you store and ship locally, without opening a warehouse yourself.

The tax framework is mapped out

Cross-border VAT schemes (One Stop Shop, EORI) are well documented — the challenge is execution, not legal uncertainty.

How to get started

In 4 steps

01

Market framing

Choosing the target country and marketplace based on real demand for your product, not the trend of the moment.

02

The right structure

A company in the jurisdiction relevant to your target market — UK LTD for Europe, US LLC for Amazon US, depending on the case.

03

VAT registration

Local VAT registration or One Stop Shop scheme, plus an EORI number if products are imported.

04

Selecting a 3PL

Introduction to a local logistics provider for storage, order fulfilment and shipping.

Recommended structure

The jurisdiction follows the market, not the other way round

There's no single right answer in e-commerce — the structure depends on where you sell. Targeting Europe and the UK? A UK LTD simplifies local VAT and merchant accounts. Targeting the US via Amazon? A US LLC remains the reference for Stripe access and seller accounts.

Fit check

Who this path is right for

You already have a product that sells somewhere and want to replicate that success elsewhere

You're ready to handle multi-country VAT complexity, not just hope it works out

You want a real logistics partner, not just "finding a courier" at the last minute

Two ways forward

Two ways to move forward on this project

We handle everything

You already have your marketplace and your 3PL. We handle only the structure and VAT registration.

We guide you step by step — recommended here

From choosing the market to selecting the 3PL, through structure and VAT — we move forward with you at every step.

Discover our support programme
Timelines and details on this page reflect standard practice in the e-commerce sector. No pricing is communicated on this page. This content does not constitute tax or legal advice.

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